Logo Design Brief & Audit Form

1

Company Details

Basic information about your business

Company / Brand Name *

Industry / Sector *

Website URL

Contact Person *

Email Address *

Phone Number

Tagline / Slogan Existing or desired

What does your business do? *Describe your product/service in 2–3 sentences

2

Brand Identity & Personality

Help us understand your brand's character and positioning

Brand Personality Select up to 3 traits that define your brand

Professional

Creative

Innovative

Trustworthy

Playful

Bold & Assertive

Luxury & Premium

Friendly & Warm

Minimal & Clean

Brand Positioning

Premium / Luxury

High-end, exclusive, aspirational

Mass Market

Accessible, broad audience

Budget / Value

Affordable, practical

Niche / Specialist

Highly targeted, expert-led

Key Competitors 2–3 competitors whose branding you admire or want to differentiate from

Core Brand Values What principles guide everything you do?

3

Design Preferences

The science behind your logo — colors, shapes, and style

Color Psychology

Preferred Color Palette Hover to see psychological meaning. Click to select.

Hover for meaning • Click to select

Additional Color Notes Specific hex codes, brand colors, or colors to avoid

Shape Language

Logo Shape Preference Each shape carries deep psychological associations

⭕ Circular / Round

Unity, community, warmth, approachability

⬛ Square / Rectangular

Stability, reliability, trust, order

▲ Triangular / Angular

Ambition, direction, dynamism, power

🌿 Organic / Abstract

Creativity, freedom, originality

Ａ Letterform / Monogram

Initials-based, clean, memorable

✨ No Preference

Let the designer decide

Style Direction

Logo Type *

Wordmark

Company name as the logo (e.g. Google, FedEx)

Lettermark / Monogram

Initials-based logo (e.g. IBM, NASA)

Pictorial Mark / Icon

Symbol only (e.g. Apple, Twitter)

Combination Mark

Icon + text together (e.g. Nike)

Emblem / Badge

Text inside a symbol (e.g. Starbucks)

Not Sure

Open to designer recommendation

Design Style Mood

Minimal & Clean

Bold & Impactful

Classic & Timeless

Playful & Fun

Luxury & Premium

Modern & Techy

Logos You Admire List brand names and briefly explain why you like them

Styles / Elements to Avoid What should NOT be included?

4

Target Audience

Your logo must speak directly to the people you serve

Primary Age Group

Gender Orientation

Audience Type

B2B — Businesses

Your clients are companies and professionals

B2C — Consumers

Your clients are everyday people

Both B2B & B2C

Mixed audience

Government / Institutional

Public sector and institutions

Describe Your Ideal Customer Who is your hero customer? What do they care about?

Geography / Market

5

Deliverables & Timeline

Where and how will your logo be used?

Logo Usage Channels Select all that apply

🌐 Digital / Website

📱 Social Media

🖨 Print / Stationery

🏢 Outdoor / Signage

👕 Merchandise

🚗 Vehicle / Livery

📦 Packaging

📺 TV / Video

Number of Concepts Required

Revision Rounds Expected

Desired Completion Date

Approximate Budget

File Formats Required

AI (Illustrator)

EPS (Vector)

SVG (Web)

PDF

PNG (Transparent)

JPEG

Additional Notes / Special Requirements

6

Logo Audit Details

Help us evaluate your existing logo scientifically

A logo audit examines your current identity against brand science, market fit, and design principles — identifying what works, what does not, and what needs to evolve.

Upload Current Logo

Click to upload or drag & drop
PNG, JPG, SVG, PDF, AI, EPS supported

How old is your current logo?

Rate Your Current Logo

Memorability How easy is it to remember your logo after seeing it once?

Very PoorExcellent

Scalability Does it look good at all sizes — from favicon to billboard?

Very PoorExcellent

Brand Alignment Does the logo reflect what your company truly stands for?

Very PoorExcellent

Market Differentiation Does it stand out clearly from your competitors?

Very PoorExcellent

Reason for Audit / Redesign

Looks outdated

Business pivot / rebrand

Not memorable / distinctive

Scaling to new markets

Poor digital performance

Merger / acquisition

Elements to Keep Colors, symbols, or fonts from the current logo you want to retain

Elements to Change What definitely needs to go or be redesigned?

Tell us about your brand

Company Details

Brand Identity & Personality

Design Preferences

Target Audience

Deliverables & Timeline

Logo Audit Details

Brief Received!